With events moving online in the face of a current global crisis, artists and entrepreneurs are relocating their in-person performances to live-streams and virtual presentations. Many of these online events are in benefit of non-profit organizations, community centers, relief funds, and are shining a light on creatives in their unique fields. Through this article, we will take a look at how the entertainment and music industries are founding a new path for New Media in the future and the methods to which their programs are taking flight.
First look is at Concetta and Mauro Colangelo with their song “World Lullaby” for the World Lullaby Project. The idea behind Colangelo’s song is to share a feeling of comfort amidst a world that feels out of sorts. He saw how families and friends in his native country of Italy were not able to congregate due to COVID-19; thus, the song “World Lullaby” was written with the chorus reading, “Even though we are far away, our hearts grow closer everyday, and if I can’t kiss you goodnight, I’ll send you my love in this lullaby.” Our in-depth look at the live-stream performance of Concetta (located in Boston, MA) and Colangelo (located in Italy) revealed that more goes into these showcases than just signing onto Zoom and pressing record. The preparation-time for these music events is crucial, especially since musicians rely heavily on good sound quality and being able to hear the other accompanying instruments.
For our second example, We spoke with Barry Hinkley, founder of Yot.Me on this topic. Watch our full 15-minute interview here. Barry’s company, Yot.Me, recently helped organize an online fundraiser and musical event benefiting Mount Sinai Hospital in New York City. The entertainment based event included performances by twelve notable artists, such as Josh Bell
(renowned violinist), Jimmy Buffet, and more. With attendees purchasing tickets and high- profile musicians donating their time via song, Barry tells us, they decided to pre-record performances. These pre-recorded videos were then played throughout the night alongside a live emcee leading the show. This allowed for all the content to be pre-packaged and ready to air.
Our third example is a reoccurring nationwide family-friendly event called Camp Quarantine. The weekly show began on March 27 and occurs every Friday night during the duration of the COVID-19 stay at home orders. The idea is to have those stuck at home build a pillow-fort, set up a tent, make s’mores, and camp out in their backyard. I was honored to be featured during week two of their event held on April 3, 2020. The camp-at-home stream included guided meditation, an expert on creating PPE (personal protective equipment), filmmakers, music producers, singer/songwriters, and a how-to- guide on wilderness survival. Camp Quarantine aims to spread smiles and raise funds for the Center for Disaster Philanthropy COVID-19 Response Fund. Watch along to our completely live-produced show here.
In a time of uncertainty, we can channel our unease into creativity. When all is said and done and the rubber meets the road, art and music has moved online to stay. This provides even more numerous opportunities for content creators to shine through live-streams and pre- recorded shows, even when physical in-person events return.
Links: https://youtu.be/OUASDFby3TA?t=48 “World Lullaby” https://youtu.be/sAS58k8DVCg?t=3 ‘Interview with Barry Hinckley’ https://campquarantine.splashthat.com ‘Camp Quarantine’ https://youtu.be/Iuv7Mc2UKtg ‘Camp Quarantine live-produced show’
***Kendra Muecke is a singer/songwriter, writer, actress, and published author. Performing musically under the name “Kendra & the Bunnies”, she is a folk rock americana artist with a psychedelic poetic edge. Her style heavily utilizes the element of storytelling through song, painting a creative experience for the listener. She has released two albums, debuted globally at #64 on the digital radio charts, published two books, writes for several online music magazines, is SAG-Aftra Eligible, and tours nationally. She is known to support and volunteer with Strings For Hope (based in Nashville), Artists For Trauma (based in Los Angeles), and Smoke-free Music Cities (a National organization). She graduated from Pepperdine University with a BFA in Theatre Arts and attended the Musicians Institute in the Independent Artists Program. Her mission is founded on peaceful collaborative experience and shared understanding.
https://songwhip.com/artist/kendra-and-the-bunnies “Kendra & the Bunnies” https://youtu.be/1iYg7TMN9X4 “Amity Teen Center show here.” https://linktr.ee/kenbunny “learn about me via my website, music, books, and more.”